Two years after I helped a lovely couple purchase their dream home, they reached out again—this time to sell it, as they were relocating overseas.
Naturally, I was honored… until I learned they were interviewing 10 other agents.
I presented a realistic market analysis and recommended listing at $3.5M.
Another agent promised $4.5M… and won the listing.
I won’t lie—I was shaken. Was I off by a full million? Did I miss something?
But then the months passed.
👉First price reduction.
👉Then a second agent.
👉Then a third.
👉Then a fourth.
A full year later, the home finally sold—for $2.9M.
Here’s the twist:
Had they listed at $3.5M from the start, as I advised, we could have created early momentum—potentially even sparked a bidding war.
Instead, the overpricing stalled the market and made the property appear stale.
And by then, not only had the market shifted, but they had also absorbed 12 months of carrying costs:
🌴 Landscaping, pool service
💡 Utilities
💸 Property taxes
⌛ The emotional toll of a stagnant sale
This reminded me of a few things:
✅ Honest pricing may not always win the listing, but it protects the client.
✅ A “yes” agent isn’t always your best advisor.
✅ Strategic pricing isn’t just about the number—it’s about timing, psychology, and positioning.
I don’t just list homes. I guide and protect big-picture decisions.
And sometimes, that means saying no to the inflated number—and yes to the smarter one.
Have you ever learned that the highest price isn’t always the best strategy?
About the Author
Elsa Rozenberg is a luxury real estate advisor specializing in Parkland, Boca Raton, and South Florida. With over a decade of experience and a background in law, Elsa guides high-net-worth clients through seamless real estate transactions with integrity, discretion, and expertise.
📞 Call/Text: +1.954.918.3785
📧 Email: [email protected]
🌐 www.ElsaRozenberg.com
